BEGINNER’S GUIDE TO USER GENERATED CONTENT
User Generated Content (UGC) has become a buzzword, especially for newbies in digital marketing. But what exactly does it mean, and why should you care? This article will break it down and give you the lowdown on how to start creating UGC yourself. If you’re aiming to leverage this trend, keep reading!
UGC refers to any content—images, videos, text—created by everyday users rather than brands. This content can take many forms, such as product reviews, tutorials, or unboxings. UGC has become a cornerstone of digital marketing, offering authentic and relatable content that can engage audiences on a personal level. You don’t need a big following to start—brands are mainly interested in the content itself rather than the creator’s reach.
The rise of UGC can be traced back to platforms like Instagram, TikTok, and YouTube, where countless creators share their experiences with products and services. This content is valuable because it builds trust and credibility among potential customers. According to recent data, 79% of people say UGC impacts their purchasing decisions, and 92% of consumers trust organic content more than traditional advertising.
Why is UGC so popular now? It’s simple: as brands seek to produce content at scale, they turn to UGC for fresh and authentic material. Enterprising creators can capitalize on this demand by creating content that aligns with brand guidelines. Apps like Skeepers, Join Brands, and B-Roll, though sometimes challenging to navigate, can connect you with opportunities to produce paid content.
If you’re interested in diving into the world of UGC, you might wonder how to start. You can become a UGC creator by following a structured plan. Decide on a niche where you have some expertise or interest. Spend a week building a portfolio showcasing your skills using only your phone and natural light. Capture short videos or photos of product demonstrations, reviews, and unboxings.
Next, research brands that are likely to embrace UGC, then pitch your content ideas to them. Don’t be discouraged by initial rejections—persistence is key. Once you secure a partnership, produce high-quality content that adheres to the brand’s style guide. As a final step, invoice for your work and consider upselling your services with new content ideas.
Working with businesses can open more doors for you as a UGC creator. Apps like Join Brands will provide you with opportunities to browse campaigns and apply. However, always review their requirements thoroughly, and be prepared to invest in products upfront—knowing you’ll be reimbursed. This investment can pay off, as you build relationships with brands and improve your portfolio.
Creating high-quality UGC involves understanding the brand’s voice and mission. You should focus on genuine storytelling, as it increases brand engagement. Use customer reviews and testimonials to highlight your narrative. Sharing UGC on social channels recognizes contributors and inspires others to join in, creating an authentic community around the brand.
In conclusion, User Generated Content offers a promising avenue for creators who want to dip their toes into digital marketing, without the pressure of building a huge following. There are countless opportunities. Brands are looking for the raw, trustworthy, and relatable content that UGC offers. So, what are you waiting for? Begin experimenting with your content today, and see where it takes you in the vibrant world of User Generated Content.
